Overview
As part of the Accenture Life Science’s team I led and built a new workflow and Design System nearly from scratch for the design team in charge of produce assets for a business unit of a med company that managed the vaccine brands.
It centralized work across email campaigns, web banners, websites, and social content. It turned scattered, inconsistent design practices into a well-structured and efficient process.
Role
Lead designer, developer and trainer.
Problem
The design team had an inefficient, outdated, and uncollaborative workflow, which led to negative repercussions like:
- Repetitive manual work (Double work efforts)
- Inconsistent visuals across channels and designers
- Outdated or missing assets
- Work stored in local files
- Poor collaboration and communication between designers and teams.
- Each brand had its own style guide storage in diferente places
- Complicated access to assets
Goal
Improve the workflow of the design team in charge of creating the assets for the “Vaccines” business unit.
Deliverables
- 4 brand library
- A single Design System for all brands
- Documentation
- Training
Tools
- Figma
- Adobe Illustrator
- Adobe XD
- Adobe Firefly
- Company CMS
From Chaos to Clarity: Streamlining Version Control
Before
Projects were stored locally, making it difficult to track versions, project stages, Job IDs, and the designer in charge. This led to inconsistencies and limited collaboration across the team.
After
By moving to Figma Cloud, we established a centralized system that enhanced visibility, simplified project tracking, and fostered real-time collaboration between designers.
Accelerating Adoption: Simplifying the Figma Learning Curve
The U.S. design team, accustomed to working exclusively in Adobe XD, encountered difficulties adapting to Figma as the new primary design tool.
Solution
We developed a series of best practices and tutorial documents focused on essential Figma skills — such as using Auto Layout, managing design tokens and variables, and switching between themes and modes — enabling the team to quickly adapt and collaborate effectively.
From Scattered Files to a Unified Asset Library
Before
There where many assets created for each of the brands including logos, shapes, images, brand guidelines that where storage in different places (even in each designer computer), with no naming convention and no clarity on the versions tracking.
After
By moving to Figma Cloud, we established a centralized system that enhanced visibility, simplified project tracking, and fostered real-time collaboration between designers.
Scaling Design Efficiency Through a Unified System
The team needed a unified system to reduce duplicated work, ensure design consistency, and provide quick access to assets across multiple brands.
Before
Each designer followed their own process — searching for previous projects to copy and paste elements, and manually setting up colors, typography, grids, and spacings. This led to inconsistent outputs and longer design times.
This images shows examples of usual differences found during the projects audit in some assets that should follow the same brand guidelines and channel specs.
AFTER
A Design System build based on Atomic Design principles, structured through “Themes”, “Properties”, and reusable components.
Over 70 components and templates were made available for the entire team, with four brand guidelines implemented through variables, componentization, and shared styles — improving speed, consistency, and scalability across all projects.
These images shows some parts of the Design System created
Impact
1. Increased Operational Efficiency and Delivery Speed
Designers could produce assets faster and with fewer errors thanks to reusable components and centralized resources — reducing turnaround times and enabling the business to respond quicker to client needs.
2. Enhanced Quality and Brand Consistency
By standardizing typography, colors, and layouts across all digital channels, the system reduced rework and ensured visual alignment with brand and regulatory guidelines, strengthening credibility and trust with stakeholders.
1. Increased Operational Efficiency and Delivery Speed
Designers could produce assets faster and with fewer errors thanks to reusable components and centralized resources — reducing turnaround times and enabling the business to respond quicker to client needs.
2. Enhanced Quality and Brand Consistency
By standardizing typography, colors, and layouts across all digital channels, the system reduced rework and ensured visual alignment with brand and regulatory guidelines, strengthening credibility and trust with stakeholders.